Speak Your Audience’s Language…or Shut Up
Hai! This Japanese word for "Yes" may be the most famous international communication error in U.S. business folklore. The tale, [...]
Hai! This Japanese word for "Yes" may be the most famous international communication error in U.S. business folklore. The tale, [...]
A marketing responsibility I see often undervalued is the creation of Organizational Voice—the tone you use consistently across different media. [...]
The setting: A buffet line at a Silicon Valley VC pitching event. An entrepreneur, not on the program, recognized me as a [...]
Twitter. Egad. Yet another tool people love to hate. From parodies of the service to "hilarious" fake bios, we can [...]
By Ken Rosen and Ron Weissman You're busy. I know. Me too. And I suspect for both of us, it's [...]
If I had a nickel… By Ron Weissman When we last tuned in, a first time CEO had struck out [...]
If I had a nickel... By Ron Weissman Why do some first-time CEOs find it hard to get to first [...]
[Big Ideas is an occasional series on valuable resources—NOT a summary, but a focus on ideas that speak to us.] [...]
By Ken Rosen Brand is hot. So we've been doing intense thinking about how strong Branding improves performance. The problem [...]
As a high-school youth in a first poetry class, we faced the obligatory question: "What is poetry?" We were told: [...]