Smart Dinner Party: Your New Go-To Company Voice
A marketing responsibility I see often undervalued is the creation of Organizational Voice—the tone you use consistently across different media. [...]
Product Marketing vs. Brand Marketing: Separate your Product OR Separate your Users?
Product Marketing separates your product from other products. Brand Marketing separates your customers from other customers.
Companies We Admire: Virgin America
By Ken Rosen When Virgin America first took off, I flew it quite a bit…as personal research. I was intrigued by [...]
Gamification II: Crossroads
Guest post by Elizabeth McCaffrey (@eamcc) in support of the 11/21/11 #UsGuysChat on Twitter. (Thank you Elizabeth!) Please join Elizabeth, [...]
BlueArc case study: Dissecting the brain of the market pays off (Part 2)
Francis Moran case studies feature efforts to develop, implement and measure marketing programs. We are honored to have our work [...]
BlueArc case study: Target marketing to get past low-hanging fruit (Part 1)
Francis Moran case studies feature efforts to develop, implement and measure marketing programs. We are honored to have our work [...]
eWeek & Gartner Got it Wrong on Big Data: Why You Should Care
Even the best sometimes whiff at what really matters. Today, it's eWeek and Gartner. eWEEK's Big Ideas about Big Data [...]
Promise Something Your Customers Actually Care About
In a previous post, I talked about the cool, capable, creative...and Brand-confused John Red Stone—a micro-entrepreneur musician who was a [...]
The Secret Poison of “Green Light” Status
Every day, executives ask for green, yellow, or red light status on projects. To many, high-level status reports are the [...]
Are YOU confused about Your Own Brand?
Image via Wikipedia John Red Stone (real person, but not his real name) is full-blooded Navajo. He is also a [...]