Can Social Media Help You Sell to the C-Suite?
By Ken Rosen What is the role of social media as a sales channel to reach C-level executives and other [...]
Trouble with Twitter
Twitter. Egad. Yet another tool people love to hate. From parodies of the service to "hilarious" fake bios, we can [...]
It’s Time to Reinvent Live Networking
By Ken Rosen and Ron Weissman You're busy. I know. Me too. And I suspect for both of us, it's [...]
Artificial Reefs for People: Creating Commerce…from Nothing
By Ken Rosen Until 2006, the waters 22.5 miles off the coast of Pensacola Florida were like most coastal waters: [...]
Your Customers Prefer Their Phone to Your Employees: Part II
By Ken RosenOur last post scratched at the implications of this shocking stat from a 10-country, Accenture study:73% of shoppers [...]
Your Customers Prefer Their Phone to Your Employees: Part I
By Ken Rosen Every once in a while, I get shocked in a Twitter chat. Today, it was: 73% of [...]
Big Ideas: From Seth Godin’s All Marketers Are Liars
[Big Ideas is an occasional series on valuable resources—NOT a summary, but a focus on ideas that speak to us.] [...]
What, If Anything, is Brand?
By Ken Rosen Brand is hot. So we've been doing intense thinking about how strong Branding improves performance. The problem [...]
5 Criteria for Breakthrough Target Markets
By Ken Rosen Our Sales and Marketing credo is: "If you want to sell to me, solve my pain. And [...]
Don’t Forget Your “Poetry Pass”
As a high-school youth in a first poetry class, we faced the obligatory question: "What is poetry?" We were told: [...]