I was wrong: You need a marketing technologist
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Can a Tail Wag its Dog?
Good marketers are religious about “Whole Products” and “Ecosystems.” Ecosystems usually complete “Whole Products,” but they can also invent new [...]
Speak Your Audience’s Language…or Shut Up
Hai! This Japanese word for "Yes" may be the most famous international communication error in U.S. business folklore. The tale, [...]
If You Haven’t Bet on a Market, You Have No Business
Why do startups fail? They run out of cash, of course! Well, no. Actually, that's only the #2 reason. If [...]
Can a Minimum Viable Model beat a Minimum Viable Product?
I'm a fan of creating and selling Minimum Viable Products (MVP). I don't know how many times I've quoted Eric [...]
My son has $23.6 billion. How is yours doing?
My son has $23.6 billion. $7.2 billion in cash. He also forecast Airbus' failures with their A380. He's a rabid [...]
Smart Dinner Party: Your New Go-To Company Voice
A marketing responsibility I see often undervalued is the creation of Organizational Voice—the tone you use consistently across different media. [...]
Product Marketing vs. Brand Marketing: Separate your Product OR Separate your Users?
Product Marketing separates your product from other products. Brand Marketing separates your customers from other customers.
Gamification II: Crossroads
Guest post by Elizabeth McCaffrey (@eamcc) in support of the 11/21/11 #UsGuysChat on Twitter. (Thank you Elizabeth!) Please join Elizabeth, [...]
Take the Higher Ground: From Product to Leadership Positioning
By Ron Weissman Product checklists are the Silicon Valley product marketeers's crutch. They are so overused as to provide more [...]