Speak Your Audience’s Language…or Shut Up
Hai! This Japanese word for "Yes" may be the most famous international communication error in U.S. business folklore. The tale, [...]
Can a Minimum Viable Model beat a Minimum Viable Product?
I'm a fan of creating and selling Minimum Viable Products (MVP). I don't know how many times I've quoted Eric [...]
Companies We Admire: Virgin America
By Ken Rosen When Virgin America first took off, I flew it quite a bit…as personal research. I was intrigued by [...]
The Secret Poison of “Green Light” Status
Every day, executives ask for green, yellow, or red light status on projects. To many, high-level status reports are the [...]
Are YOU confused about Your Own Brand?
Image via Wikipedia John Red Stone (real person, but not his real name) is full-blooded Navajo. He is also a [...]
Can Social Media Help You Sell to the C-Suite?
By Ken Rosen What is the role of social media as a sales channel to reach C-level executives and other [...]
Trouble with Twitter
Twitter. Egad. Yet another tool people love to hate. From parodies of the service to "hilarious" fake bios, we can [...]
It’s Time to Reinvent Live Networking
By Ken Rosen and Ron Weissman You're busy. I know. Me too. And I suspect for both of us, it's [...]
Artificial Reefs for People: Creating Commerce…from Nothing
By Ken Rosen Until 2006, the waters 22.5 miles off the coast of Pensacola Florida were like most coastal waters: [...]
Your Customers Prefer Their Phone to Your Employees: Part II
By Ken RosenOur last post scratched at the implications of this shocking stat from a 10-country, Accenture study:73% of shoppers [...]