Is Sales Ops Taking Over Sales?
Sales ops is on the rise. Title, power, budget. It's always been important. The change is power structure. So if you've [...]
Can a Tail Wag its Dog?
Good marketers are religious about “Whole Products” and “Ecosystems.” Ecosystems usually complete “Whole Products,” but they can also invent new [...]
If You Haven’t Bet on a Market, You Have No Business
Why do startups fail? They run out of cash, of course! Well, no. Actually, that's only the #2 reason. If [...]
Can a Minimum Viable Model beat a Minimum Viable Product?
I'm a fan of creating and selling Minimum Viable Products (MVP). I don't know how many times I've quoted Eric [...]
My son has $23.6 billion. How is yours doing?
My son has $23.6 billion. $7.2 billion in cash. He also forecast Airbus' failures with their A380. He's a rabid [...]
Your Plan Ain’t All That Great
In "Are you investing in the tree or the hole?," we talked about the danger of seeing failure of an [...]
Product Marketing vs. Brand Marketing: Separate your Product OR Separate your Users?
Product Marketing separates your product from other products. Brand Marketing separates your customers from other customers.
Take the Higher Ground: From Product to Leadership Positioning
By Ron Weissman Product checklists are the Silicon Valley product marketeers's crutch. They are so overused as to provide more [...]
BlueArc case study: Dissecting the brain of the market pays off (Part 2)
Francis Moran case studies feature efforts to develop, implement and measure marketing programs. We are honored to have our work [...]
BlueArc case study: Target marketing to get past low-hanging fruit (Part 1)
Francis Moran case studies feature efforts to develop, implement and measure marketing programs. We are honored to have our work [...]